Live on the Red Carpet for the 62nd Annual Primetime Emmy Awards held at the Nokia Theater in Los Angeles proved to be the latest celebrity landing spot of Simon Carter, the British designer. West End by Simon Carter and the London Chic style made popular by Simon Carter was the lifestyle choice for Emmy Nominee Henry Ian Cusick, who plays Desmond Hume on ABC's LOST. Style Expert, TV Personality, Author and Multi-faceted host, Lawrence Zarian ("THE FASHION GUY") from Entertainment Tonight and TV Guide Channel gives the lifestyle collection two thumbs up and wore a suit by Simon Carter London. Days before the Emmys the a cappella boy group OVERTONE, which was discovered by legendary Director and Actor Clint Eastwood and provided the soundtrack for his movie "Invictus" staring Matt Damon and Morgan Freeman, chose both collections for their performance at the 2nd "RUNWAY TO RED CARPET 2010" Pre-Emmy's Style Lounge Preview at the Montage Residencies Beverly Hills.
Simon Carter, the British based designer is almost as hot as the celebrities he dresses. Henry Ian Cusick, the Emmy Nominated actor certainly thinks so. Cusick's rising star power comes from his reoccurring role in 71 episodes of the critically acclaimed series "LOST," where he brought to life the character Desmond Hume. For the Emmy's Live on the Red Carpet, Henry and his actress wife Annie Wood looked to celebrity stylist Phu Styles for guidance.
During a unique preview, StyleshopUSA's private lounge headed by Celebrity Fashion Stylists- Phu Styles, designers debuted styles and options for the imminent Emmy's Red Carpet. StyleshopUSA, are best known for hand selecting the next round of up and coming International brands, featuring "runway to red carpet-ready" looks and showcasing them at the world's most prestigious red carpet and private events such as the Academy Awards, Art Basel, the Cannes Film Festival and the Monaco Grand Prix: Designer clients include Heike Jarick (New York/Germany), Addy Van Den Krommenacker (Amsterdam), Rubina Anjum (San Francisco), Men's shoes by Donald J. Pliner (USA), Mens fashion by Simon Carter, (UK) and Mens and Womenswear by Reina, (Kuwait).
While Henry Ian Cusick and his wife arrived on the Primetime Emmy Red Carpet, covering the fashions was ET's own Lawrence Zarian. Lawrence dressed exclusively by Simon Carter, brought his stylish wit and wisdom as one of the Co-hosts of the TV Guide Network's 2010 EMMY ? Awards Red Carpet coverage, as well as recapping all the fashion hits and misses as the new host of the network's "The Fashion Wrap".
"Lawrence's personal style and appetite for trend-right, high quality fashions, exemplifies the modern gentleman. It's a huge compliment," referring to Lawrence's choice to wear Simon Carter shirts and suits for his various segments and at Red Carpet events. "Men and women across the nation and the globe learn from his expertise that they too can be stylish, fashion forward and enjoy the London chic styles offered by Simon Carter," says Tim Danser, VP of Bagir International who represents Simon Carter in the North America.
"For me, there is nothing better than classic elegance and simplicity with a modern twist. Simon Carter's eye for style definitely suits me and fits my lifestyle... Perfectly!!" says Lawrence Zarian.
Simon Carter, the London designer has been burning up the Red Carpet this season at every major entertainment award celebration. Carter's signature London Chic lifestyle has fast become Hollywood's elite brand of choice. High profile celebrities such as Jason Mraz, Alice In Chains, Adrian Grenier, Josh Sussman, Edin Gali, Crispin Glover, Russel Wetanson, Mike Inez, and Dennis Keene opted to wear the collection on one of the most important nights in their life. The 62ndAnnual Primetime Emmy Awards is no exception.
Simon Carter's strong and loyal customer base which already includes Will and Jada Pinkett Smith, Robert Downey Jr., Jonathan Ross, Laurence Llewelyn-Bowen, members of Duran Duran, and the West Ham United football team recently added new admirers with 6 time Stanley Cup winner Glenn Anderson, Paul Raffin, the former CEO of Limited, Jay Godfrey, luxury women's wear designer, and Melissa Gonzalez, the founder of RS Pop Shop. These newest fans attended the brand's 25th Anniversary bash "Celebrate Style Manhattan Chic" which was held at celebrity hotspot, the Atelier Sky Lounge in Manhattan. During this tribute to the King of Cufflinks, the crème de le crème of the fashion industry gathered to experience Simon Carter's unique lifestyle first hand and witness why Hollywood is abuzz about the collection. Hand rolled cigars, delectable bites, signature cocktails, scotch tastings, and a gelato bar all served on Manhattan's highest outdoor rooftop lounge proved to be an evening of good taste, good style, and good fashion. The unforgettable sunset of Manhattan was nature's way of providing the perfect backdrop to the modern style for the fete.
"In the midst of this great recession, men are still shopping. Today's modern man is more educated about fashion. He wants to look good, feel good, and be admired in what he is wearing. Simon Carter is proving to be that reason to buy in this economy," says Danser. "The British are coming and this time the red coats will reel in the strongest patriots looking for freedom in personal style."
About Simon Carter
Simon Carter, the "King of Cufflinks", is known for excellent quality and great design with a touch of British wit. Simo women's jackets n retains the hallmarks of class and high fashion which are always London chic. West End by Simon Carter is retro cool, fun, and edgy while Simon Carter London is the modern gentleman's brand. Simon Carter has its flagship store in Covent Garden, London and boutiques in Toronto, Osaka and Tokyo and is also available globally in stockist such as Bloomingdales, Lord and Taylor, Selfridges, John Lewis, Brown Thomas and David Jones, and in a growing number of specialty stores worldwide. Simon Carter London and West End by Simon Carter clothing lines are manufactured in an exclusive partnership with Bagir International.
About Bagir
Bagir is an exceptional designer and manufacturer of men's fashion with innovation and technology. A triad of excellence receiving international awards such as The Queens Award for Innovation, and Israeli Ministry of Industry, Trade and Labor Award, Bagir is one of Europe's largest suppliers of commercial men suiting. In addition to Simon Carter and M&S, Bagir provides tailored suits in Europe for fashion giants such as Kenneth Cole, Next, Patrick Cox, Moss Brothers, Balmain, Burton, Belissimo and has its sights on the US market. Bagir is a leader and multiple patent holders in textile innovations, and designs. With technology innovation as a building block Bagir continues to be a juggernaut by turning their focus wholeheartedly to fashion and design. With their London Design Center, Bagir continues being the leader of commercial fashion by leveraging their expertise of UK fashion and their collection archives to create fashion forward designs for all their global markets.
To learn more about Bagir and Simon Carter contact:
Tim Danser
VP of Marketing
Bagir International
499 Fashion Ave
New York, NY 10018
212.560.9650
timd(at)bagirusa(dot)com
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